Sourcing & Procurement Specialist

Sourcing & Procurement Specialist – Marketing, Sales & Digital

Enabling stronger cross-functional collaboration by structuring and optimizing the internal and external capabilities that drive measurable marketing and business performance.

Current Market Context

New trends, shifting consumer behaviours and increasing demands on effectiveness continue to reshape the market – evolving faster than many advertisers’ and organizations’ internal structures can adapt to.

Marketing investments are under more pressure than ever to deliver measurable, business‑linked outcomes. This requires aligned roles, clear responsibilities and well‑functioning internal capabilities.

The marketing ecosystem and agency landscape have never been more complex. New business models, specialized niche agencies, consolidation, advanced MarTech and AdTech, data‑driven ways of working and rising expectations for transparency all increase the difficulty of steering investments, maintaining control, transparency and securing consistent output.
When purchasing is managed in a fragmented or ad-hoc way across company, it tends to work in the beginning. Over time, however, as budgets and the number of agencies expand, the lack of alignment and structure creates unnecessary complexity, overlapping efforts and reduced value.

Supporting Services

Managing today’s landscape from an advertiser’s point of view requires structured internal collaboration combined with strong external partnerships and clearer expectations – enabling conscious decision‑making and mid/long‑term value and directions instead of reactive actions.

Examples of services to support at all development stages:

Potential Analysis & Review

Spend and opportunity analysis based on impact and effort
Marketing Procurement maturity assessments and prioritisation
Agency roster review – structuring and optimizing external capabilities (including prioritisation, dependencies, purpose and the right mix of in‑house, external and hybrid capabilities)
Agency review including contract, transparency and performance evaluation, and relationship development

Governance & Category Management

Strengthening cross-functional collaboration and ways of working, including clarified roles, governance and objectives, and internal capability building
Category strategies aligned with market trends, category best practice, organizational maturity and available resources

Sourcing & Negotiations

Driving key sourcing initiatives such as RFI/RFP/pitch processes
Contract review including commercial models and risks
Contract renewals and renegotiations

Interim Solutions & Temporary Leadership

Marketing Procurement Lead
Category Manager / Lead
Sourcing Manager / Strategic Buyer
Project Manager / Lead

About Sourcing-Specialist.se

Patrik Stark, independent consultant, located in Stockholm, Sweden.
A senior marketing procurement specialist helping advertisers strengthen their commercial impact through clearer structures, improved agency setups and stronger cross-functional collaboration.
Brings solid experience from Nordic and global organizations, with a deep understanding of the marketing ecosystem and the specialist suppliers that support it.
Combines strategic and hands-on sourcing expertise with a practical approach to governance, capability development and measurable performance.

To explore opportunities or discuss potential areas, please feel free to reach out to me.